Leak #1. Weak Opt-in Infrastructure - Potential customers find your website but your opt-in form is hard to find, or doesn’t give a good reason to share their email. It seems like you aren't set up for clients, customers, or leadership. Result: Your marketing efforts are wasted because you lack infrastructure to grab their initial attention and they bounce instead of continuing the journey with you.

Leak #2. Silencio on the Email List - You're waiting for just the right time to start your newsletter but to your community silence sounds like you aren't ready for them. When your email communications are nonexistent, you're creating distance, darkness, your audience forgets about you, assumes you're not serious, and moves on to organizations that are ready to engage. Result: You lose credibility, lose warm leads, and new customers.

Leak #3: Email Journey is Unclear - Maybe you've managed to attract subscribers to your email list because they felt a spark of excitement and hope, and wanted to be in your world, to go on a journey with you, but your emails don’t deliver. You are pointing your audience toward a compelling vision, transformation, or cause... but not making it clear that you are the guide - that you have a way to take them there. RESULT: Customer doesn’t know what they are getting out of it so they leave, unsubscribe.*

Leak #4: The Cold Ask - Maybe you are sending emails but they are not strategically designed towards your ultimate call to action, what you really want your audience to do (buy, donate, participate), or you ONLY send emails when you want them to do something - instead of making them fall in love with you first. When it's time to launch a product, service, or campaign they are not ready to participate, donate, or buy. RESULT: Conversion rates, ROI, and income remain low so doing the amazing work you want to do feels constantly like a struggle.

Leak #5: You and your business are not seen as the trusted leader - Poor email infrastructure and minimal communications that lack strategy communicate chaos. Every scattered email, every gap in communication, every messy system, every lack of clear perspective chips away at your credibility until the people who looked to you for leadership realize you aren’t up for the role (no matter what you might be achieving behind the scenes). RESULT: They don’t believe you have the answers they are looking for so they seek solutions elsewhere.